Leica, the renowned photography brand trusted by professionals and hobbyists alike, has expanded its lineup with the launch of the Sofort 2 Hybrid instant camera. Designed to capture the nostalgia of instant print photography while delivering high-resolution digital images, the Leica Sofort 2 Hybrid combines the best of both worlds in one stylish and portable device.

The Sofort 2 Hybrid camera features a high-performance Leica Summar 1:2/2,4mm lens, allowing users to capture detailed, vibrant images instantly. Known for its durable build and streamlined design, the camera focuses on simplicity, making it easy to point, shoot, and print high-quality photos within seconds. This release marks Leica’s entry into the growing instant print camera market, bringing premium quality to on-the-go photography.

Key Features of the Leica Sofort 2 Hybrid Camera

• Leica Summar Lens: The advanced Summar 1:2/2,4mm lens offers clarity and precision, ensuring every shot is high-quality.
• Instant Printing Technology: Enjoy the immediacy of printing photos on demand, perfect for scrapbooking or keepsakes.
• Compact, Durable Design: Leica’s Sofort 2 Hybrid is designed for portability, making it ideal for travel and outdoor photography.
• Digital-Analog Fusion: Capture moments digitally and print only your favorite shots, combining the best of digital storage and instant printing.

Leica’s Sofort 2 Hybrid camera appeals to users who want to experience the tangible satisfaction of printed photos without sacrificing image quality. Available now at Selfridges and select retailers, the Sofort 2 Hybrid is expected to be a popular choice this season among photography enthusiasts.

Pricing and Availability

Priced competitively for an instant-print digital camera, the Leica Sofort 2 Hybrid is available at major retailers, including Selfridges, with potential expansion to additional global outlets soon.

This launch reflects Leica’s commitment to adapting its legendary quality to the latest photography trends, aiming to give users a seamless blend of classic and contemporary photography experiences.